We are seeking an experienced Digital Marketing Manager to lead and execute our European digital marketing strategy for EV charging and battery storage solutions. This role is ideal for a strategic thinker with expertise in digital campaigns, brand positioning, and audience engagement across diverse European markets.
Zuständigkeiten
- Digital Strategy Development: Design and implement a regional digital marketing strategy to drive brand awareness, lead generation, and customer engagement.
- Content & Campaign Management: Oversee multi-channel campaigns (website, social media, email, PPC, SEO) tailored to home and business users.
- Lead Generation & Conversion: Optimize paid and organic digital efforts to drive high-quality leads and conversions.
- SEO & Website Optimization: Ensure strong search engine rankings and improve website user experience.
- Social Media Growth: Develop targeted content for LinkedIn, Twitter, and other relevant platforms to engage B2B and B2C audiences.
- Analytics & Performance Tracking: Utilize Google Analytics, CRM, and marketing automation tools to measure campaign success and optimize strategies.
- Market Expansion & Localization: Adapt messaging for different European markets, ensuring compliance with local regulations and cultural nuances.
- Collaboration & Partnerships: Work closely with sales teams, product managers, and external agencies to align marketing efforts with business goals.
- Sustainability & Brand Storytelling: Highlight innovation, modular design, and real sustainability efforts—avoiding greenwashing.
Anforderungen
- Proven experience in digital marketing, preferably in EV charging, battery storage, or renewable energy sectors.
- Strong knowledge of SEO, PPC, social media, email marketing, and automation platforms.
- Experience managing multi-country campaigns within Europe.
- Ability to simplify technical concepts into engaging marketing materials.
- Fluent in English (additional European language skills are a plus).
- Strong analytical skills with a data-driven approach to marketing.
- Creative mindset for compelling brand storytelling and audience engagement.
Warum bei uns mitmachen?
- Werden Sie Teil eines schnell wachsenden, innovativen Unternehmens, das die Zukunft der Lade- und Batteriespeicherinfrastruktur für Elektrofahrzeuge gestaltet.
- Lead high-impact digital strategies across European markets.
- Work with an experienced global team, pioneering sustainable energy solutions.
