Mandy Simpson
Creative Director Mandy brings a creative heartbeat to Simpson & Partners. A Central Saint Martins graduate (1998), Mandy enjoyed an 18-year career as a fashion designer, specialising in children’s wear, before co-founding Andersen EV. After leaving in 2021, her entrepreneurial spirit didn’t waiver and she relocated her family from London and started her eponymous company in the Cotswolds. From September 2024, she is part of the management team, steering the brand to more success.
James shaped his perspective on user experience working with early-stage startups in London and Singapore before leading design at Spotify. His approach to experience design, which emphasizes cultural context alongside user needs, has influenced how Andersen approaches digital product development. He established the agency’s research lab, which studies emerging behaviors in digital spaces. A champion of inclusive design practices, James has helped restructure how the agency approaches accessibility, making it central to the design process rather than an afterthought.
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Mandy Simpson
