Tracey Wilson

Eva’s journey from coding experimental digital art to leading major product launches for Apple and Google gives her a rare perspective on the intersection of technology and creativity. At Andersen, she oversees the creative technology practice, ensuring that innovation serves human needs rather than following trends. Her team’s work on developing new design systems for remote collaboration has been widely adopted across industries. A founding member of the Copenhagen Design Ethics Council, Eva advocates for responsible innovation and regularly collaborates with tech startups on establishing ethical design frameworks.